Bellingham Wines

Bellingham Wines were looking to re-engage with their audience with a simple digital campaign. The challenge was to elevate their craft credentials whilst tapping into the original pioneering spirit on which the brand was founded.

We created the We Craft. You Enjoy platform, touching on the attention to detail that goes into their winemaking. Various craft techniques were called out, countered with an accompanying consumer benefit, positioning Bellingham as the easy choice. By including the actual winemakers, the message was delivered with authenticity and passion.