Capitec Live Better Academy

The Live Better Academy is Capitec’s financial education division. At its core, the Live Better Academy is a free online platform that hosts a number of useful financial courses, teaching people how to improve their relationship with money. We were briefed to launch the 4th course in the series – Investing.

Keeping in-line with the overarching brand narrative, we developed the Now anyone can learn to invest creative platform and produced a series of 3 online videos, each one using a simple social scenario that demonstrates our natural ability to learn as people.