Luno

For many South Africans entering into the world of Crypto is seen as complicated, technical and intimidating. Luno wanted to address this head and briefed RUFFL to develop a simple creative platform that would create talkability and expose their ultra-simple app to a wider, less tech-savvy audience.

We launched the Tackle Bitcoin platform over the highly anticipated British and Irish Lions Rugby tour, with much loved ex-Springbok coach, Rassie Erasmus across TV, social and outdoor.